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Inventory Management
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==Importance of Adding Your Inventory== The eStyleCentral product management system has been honed over the years to account for the unique e-commerce challenges faced by our industry. Standard e-commerce systems have difficultly dealing with the changing nature of a specialty store product (i.e. a style is initially available in all colors/sizes, but is then discontinued and only colors/sizes in-stock should be sold. Sometimes products are then reintroduced by the designer and all colors/size become available again.). The eSC system handles these changes automatically, and if you add your inventory, the system helps you maximize traffic to your products. See the Inventory Manager video for an overview of some of these features: http://youtu.be/ackl9-c5fiQ By adding your inventory in combination with using the subscription system: <ul> <li>in-stock items automatically have keywords and color/size combinations added in the text to maximize SEO for customers looking for in-stock merchandise only</li> <li>in-stock items are automatically prioritized in the collection pages of your web site</li> <li>users can filter search results by in-stock sizes</li> <li>in-stock items receive priority for attribute tagging / advanced search</li> <li>in-stock items will remain on your website after the style is discontinued</li> <li>discontinued styles and colors will automatically be removed</li> <li>styles that are NOT in stock will be made inactive where their product pages will still be available to search engines in a sold out state in order to maximize your hard earned SEO on these pages and direct the customers to other current products</li> <li>if a style is reintroduced seasons later and you have inventory still available, the newly available sizes/colors will be merged with your existing inventory</li> <li>you can use the Google Shopping feed which is automatically generated from the inventory you input</li> <li>in-stock items are held in a pending status so the item isn't sold twice, preventing unhappy customers and negative reviews</li> <li>using the order manager you can automatically add inventory back to your web site if the order is refunded, cancelled or you've chosen to special order the product instead</li> <li>in-stock items can be fed to GoDressy</li> </ul>
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